Great Advice
Brian Bennett, instructor and Creative Director at C-K, ended his class by asking students a simple question: tell me one thing you’ve learned this year.
Mitch: “Your book should make your interviewer jealous.”
Reed: “Great thinking is what makes great ads.”
Kate: “Make sure there’s a good reason (smart thinking) for anything you do.”
Nick: “Do something other than an ad to make portfolio stand out.”
Scott: “The “x” rule.”
Taylor: “Only present your finished thoughts. Don’t put it up if it isn’t a complete thought.”
Sara: “Nobody gives a sh** where you went to school.”
Gina: “No see say in print.”
Danny: “Finding the human truth is the most important thing when concepting.”
Rony: “Make sure to differentiate from other products in the same market.”
Bianca: “Its all about the big idea that stems from a great insight that people can connect to.”
Hannah: “Be prepared to take some hits while presenting. If your idea is good enough you’ll have a simple, convincing answer to every question they ask.”