Think Like a Great Shopper
, a book that sits right next to Hey Whipple, Squeeze This as the go-to read for aspiring creatives, has been revised and is worth another look - especially pages 170 - 172.
Jeff Epstein, Executive Director here at Chicago Portfolio School, adds to the collection of insightful and educational articles with a nice piece entitled “Shopping for Ads.” His advice covers some important ground rules everyone, both young and old, new and experienced, creatives should follow.
You must love the product unconditionally and know the product inside and out, Jeff explains. “You want to make good ads? Think Like a great shopper.”
and take a look at Jeff’s full article.