500 ways to connect with people
Dan Fietsam, Chief Creative Officer of , talked about how Creative Marketing is taking the place of Advertising. It’s all about an open dialogue and we took that sentiment to heart. During his talk there was a live twitter feed using so people could respond. Their comments and questions were displayed on a monitor. Dan shared the Red Cube work Energy & Proximity did for the Art Institute of Chicago as an example of creative marketing. They created a city wide art project and got thousands of people actively engaged by placing 500 cubes around the city each with it’s own art project. There is a dedicated to documenting the finders of a cube. People used twitter to locate cubes, there were traveling cubes, friends passing cubes to friends on facebook, a radio station responded by creating “500 songs of modern” playlist there’s even one on ebay as we speak. In fact I’ve placed a bid on it.